Sean John Canada Launches Don't Buy a Lie Campaign
Some brand owners shy away from publicity about the counterfeiting of their products, fearing that consumers will steer clear of the genuine article out of concern that they may end up with a fake. Not so Sean John Canada. Sean John recently launched its Don't Buy a Lie campaign to educate consumers about the adverse affects of counterfeiting and to teach them how to distinguish a genuine Sean Jean clothing article from a fake.
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